Negotiation (Standford Business School)

KEY TAKEAWAY: 

Negotiation is problem-solving.

The goal is not to get a deal; the goal is to get a good deal.

(4) Four steps to achieving a successful negotiation:

        1. ASSESS: Do the benefits outweigh the costs?

        2. PREPARE: What are MY interest? | What are YOUR interest?

        3. ASK: Engage and share unique information

        4. PACKAGE: Bundle alternative Proposals

To remember them easily. It is the reverse name of PAPA.